Integration “content” from one vendor is never-ever-ever apples-to-apples to the “content” from another vendor. Content leaves a lot of room for interpretation. SAP sees content as our #1 differentiator and is investing heavily to help our customers maximize the value of their enterprise system by making the whole greater than the sum of the parts.
To understand the difference between what most integration vendors offer versus what SAP offers, watch this short video interview that I had with Chief Product Expert, Scott Dillon. It is eye opening: